Experts in media strategy and execution.

We’re a boutique media planning and buying partner that works as an extension of your team bringing together strategic thinking and hands-on execution.

From making a name to staking claim, VMG helps brands at every stage of growth.

Who we are

Experience built from the inside, applied for your success

Our time with large agencies showed us how siloes and hierarchies can slow you down. It’s how media became the cumbersome afterthought instead of an essential part of the process. At Veritas, our all-senior team combines overlapping expertise across a variety of disciplines. All of us embed ourselves in your business and lean on our collective experience to find the most efficient way for your brand to make an impact.

Let’s Talk

What we value.

Connected Execution

Strategy, planning, execution, and optimization remain aligned throughout the entire campaign lifecycle.

Connected Execution

Strategy, planning, execution, and optimization remain aligned throughout the entire campaign lifecycle.

Connected Execution

Strategy, planning, execution, and optimization remain aligned throughout the entire campaign lifecycle.

Strategic Collaboration

Direct communication and collaborative planning help maintain clarity and momentum across every stage.

Strategic Collaboration

Direct communication and collaborative planning help maintain clarity and momentum across every stage.

Strategic Collaboration

Direct communication and collaborative planning help maintain clarity and momentum across every stage.

Performance Focus

Campaign decisions are guided by audience behavior, measurable outcomes, and ongoing optimization.

Performance Focus

Campaign decisions are guided by audience behavior, measurable outcomes, and ongoing optimization.

Performance Focus

Campaign decisions are guided by audience behavior, measurable outcomes, and ongoing optimization.

Flexible Media Thinking

Media strategies are adapted around different industries, audiences, and campaign objectives rather than fixed formulas.

Flexible Media Thinking

Media strategies are adapted around different industries, audiences, and campaign objectives rather than fixed formulas.

Flexible Media Thinking

Media strategies are adapted around different industries, audiences, and campaign objectives rather than fixed formulas.

Small Teams Shared Goals

Zach Luechauer

President & Co-Founder at Veritas Media Group

My career has never followed a straight line but every step pointed toward the same thing: putting brands in front of real people, in the real world.

It started in Hawaii, doing PR for conservation organizations and guiding volunteers through the Ko'olau mountains of O'ahu. I learned early that the best way to make someone care about something is to put them in the middle of it. Presence is persuasion.

Jason Ballance

CEO & Co-Founder at Veritas Media Group

My career has never followed a straight line but every step pointed toward the same thing: putting brands in front of real people, in the real world.

200+

Markets planned and executed across the US and internationally

30+

Years planning, buying, and selling media

500+

Campaigns planned and executed

$30M+

Negotiated client savings

Successful brands are built on relationships.

Clarity

Clear communication and aligned planning help create smoother workflows and stronger campaign execution.

Collaboration

We work closely with brands to maintain alignment across strategy, planning, execution, and optimization.

Adaptability

Media strategies are adjusted around evolving audiences, campaign goals, and changing market conditions.

We help brands tell their stories.

Strategic media planning

Cross-channel campaign execution

Performance-focused optimization

“The team at VMG has become an integral part of our marketing team. Their strategic approach has greatly increased our media efficiencies and effectiveness."

Jenn Galantini

Director of Acquisition, 24 Hour Fitness

We help brands tell their stories.

Strategic media planning

Cross-channel campaign execution

Performance-focused optimization

“The team at VMG has become an integral part of our marketing team. Their strategic approach has greatly increased our media efficiencies and effectiveness."

Jenn Galantini

Director of Acquisition, 24 Hour Fitness

We help brands tell their stories.

Strategic media planning

Cross-channel campaign execution

Performance-focused optimization

“The team at VMG has become an integral part of our marketing team. Their strategic approach has greatly increased our media efficiencies and effectiveness."

Jenn Galantini

Director of Acquisition, 24 Hour Fitness