How do you turn a soccer match into a cultural moment that rewrites the record books for women's sports?

VMG activated across four channels simultaneously, each playing a distinct role in the campaign. OOH placements across the Bay Area built broad awareness and kept The Show at Oracle Park top of mind for commuters and pedestrians across the region. Radio on six San Francisco stations, including Spanish language formats, extended reach across the Bay Area's diverse communities and drove direct ticket sales through on-air giveaways and live reads. A curated group of Bay Area influencers brought authenticity and cultural relevance to the campaign, reaching audiences who were primed to act on a recommendation from a creator they already trusted. And OTT and display advertising retargeted the households most likely to convert, keeping the event front of mind as the date approached.